After my last posting on December 11th, in which I wrote about trying to get ranked on Google, Yahoo and MSN with a keyphrase discovered when using Wordtracker, I took some screenshots of the current list leaders on each of the engines. My site morlenefisher.com did not appear on the first or subsequent pages of the search results in any engine. Today, I went back to check and was delighted with the results to find that I had achieved at least position 1 or 2 using the search phrase. Check it out below (search done 28th Dec 2006)
Proof of the pudding indeed. So how did I go about it precisely? As you will see the key phrase I chose to use was “landscapes still life portrait commissions“. Why did I choose this phrase? Well Wordtracker gives you an analysis of your chosen keywords and keyphrases based on a search, using MSN as a sample engine. They use what is known as ‘KEI Analysis’ to help you spot your niche in the search engines. The higher the KEI figure, the more popular your keyword is and the less competition it has. This means that using this keyword or phrase, you are much more likely to reach the top of the search results.
Armed with this knowledge, I set about optimising my pages on morlenefisher.com for my chosen key phrase. I inserted it into the description and keyword meta tags and made sure that it was mentioned somewhere on each page on the website. Making sure your phrases or words are prominent on your site pages makes them more relevant to the user search, and as such will help to move your listing higher on the page.
I am pleased with the results, and am now going to add further key phrases to the site content with the view of achieving similar if not better results with phrases with more competition. Good luck with your efforts, I hope this has been of some use.